The Marketing Intern is responsible for assisting with the execution of the Davey Coach Sales marketing strategy, policies and objectives, which positions Davey as the leader in small to mid-size bus sales. This includes individual marketing plans for specific divisions of the company, and involves attention to the products, services, each offer.

Essential Job Duties and Responsibilities:

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Assists in updating Davey Coach Sales website, including but not limited to proper functionality, the correct posting of vehicles for maximum marketability, job postings, and overall website look and feel.
• Obtain knowledge of each of our current industry segments (Assisted Living, Energy and Mining, Hospitality, College/University, C-DOT/government markets) and create a plan for how to generate more business in these areas. 
• Assist in the creation of content for social media, email marketing, blogs, and websites
• Conduct market research and competitor analysis
• Help manage and monitor social media accounts (e.g., scheduling posts, engaging with followers)
• Support the planning and execution of marketing campaigns
• Assist in organizing promotional events or campaigns
• Analyze performance metrics and prepare reports
• Maintain marketing materials and assist with administrative tasks
• Attends regular management strategy/business growth and Sales department meetings.
• Defines what the “Davey Difference” is for customers; and communicates this through marketing materials.
• Develop and implement a plan to market, and create industry awareness of our Parts and Service, Cornerstone Leasing and Graphics departments, paying particular attention to our potential Transit business.

• Bachelor’s degree, or pursuing, in Business Administration, Marketing and Communications or relevant field.
• A highly motivated, hard-working individual with retail marketing experience
• Strong written, verbal, and presentation communication skills
• Basics of website and social media content management platforms
• Ability to work independently on multiple projects simultaneously
• Excellent prioritization and decision-making skills, with the ability to maintain attention to detail
• Automotive/Bus Sales industry experience a plus
• Channel marketing experience a plus
• Experience with marketing automation software (Act-On, Hubspot, etc)